Brand guidelines: your brand book
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Brand guidelines: your brand book

Distributed studio — Paris · Nice · Aix-en-Provence · Sophia Antipolis

The complete document defining how your brand expresses itself. Visual identity, tone of voice, values, templates. Actionable by your entire team, from designer to sales.

See our projects ↗
Definition

Brand guidelines at Nexia are the reference document codifying your entire brand: visual identity (logo, colours, typography, iconography), plus tone of voice, values, personality, usage examples by channel. Where a style guide stops at the visual, brand guidelines cover the entirety of brand expression. It is the difference between knowing what your brand looks like and knowing how it speaks, thinks and acts.

Nexia creates brand guidelines designed to be used by non-designers. A sales director, HR manager, developer — each must be able to produce on-brand content without calling the graphic designer. Clear language, visual Do/Don'ts, ready-to-use templates, onboarding deck for newcomers. The brand book is a tool, not a trophy.

Approach

What Nexia does differently.

01

Tone of voice as central pillar

At Nexia, tone of voice is a full chapter: vocabulary, per-channel examples, banned phrasing. Your brand has a voice, not just a look.

02

A document non-designers actually use

Nexia writes guidelines in clear language with concrete examples and ready-to-use templates. Anyone in your organisation can produce on-brand content.

03

Onboarding deck for newcomers

Every brand book includes a condensed onboarding deck for new team members. In 10 minutes, they understand your brand and can produce consistent content.

Deliverables

What you receive.

01

Complete brand book (PDF + Figma)

The reference document: visual identity, tone of voice, values, personality, usage rules, Do/Don't.

02

Guide tone of voice

Vocabulary, example phrases, phrasings to avoid, channel-by-channel adaptation. Your brand’s written voice, codified.

03

Do/Don't visuels

Illustrated examples of good and bad usage. The most effective format for communicating brand rules.

04

Templates multi-supports

Presentations, documents, emails, social media posts. Your team produces on-brand content without a designer.

05

Onboarding deck

Condensed version for new team members. The brand explained in 10 minutes, applied in 30.

Portfolio

See our projects Graphic → BNP Paribas · Toyota Saka

FAQ

Frequently asked questions.

A style guide covers the visual: logo, colours, typography, grids. Brand guidelines cover everything: visual + tone of voice + values + brand personality + usage. It is the complete document defining how your brand expresses itself.
Every project is unique. Budget depends on scope, complexity and deadlines. Create your project for a personalised quote within 24 hours.
Yes. Tone of voice is a full chapter: example phrases, brand vocabulary, phrasings to avoid, channel-by-channel adaptation. Your brand speaks with one voice everywhere.
Yes. We audit your current guidelines, identify gaps and outdated sections, and propose a full update. The goal: a document that reflects your brand as it is today.
Yes, that is the primary goal. Clear language, concrete examples, visual Do/Don'ts, ready-to-use templates. A sales person, HR or developer must be able to produce on-brand content without calling the designer.
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