Toyota Saka — AI visual concept car exploration
Video moodboard and ambience visuals for a Toyota Europe Design concept car. 100% AI production.
Toyota Europe Design (TED2) is exploring a new concept car. The internal design team needs ambience visuals, mood references and a visual universe to guide the vehicle's design.
Internal brief, external execution. TED2 was looking for a partner capable of producing visual directions quickly without mobilising a full 3D pipeline.
100% AI production by Nexia's art director. Video moodboard, ambience visuals, mood and visual identity exploration for the concept car.
AI enables rapid visual exploration — dozens of aesthetic directions tested in a few days, where a traditional pipeline would have taken weeks. The art director selects, refines, composes. Delivered directly to the TED2 internal design team in Sophia Antipolis.
Video moodboard and concept car visuals delivered. 100% AI — rapid visual exploration, multiple iterations.
Used internally by TED2 to guide the vehicle's design. A concrete use case for AI as a creative-phase accelerator in the automotive industry.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.