Visual identity — Nexia Studio
Nexia / Services / Visual identity
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Visual identity

Distributed studio — Paris · Nice · Aix-en-Provence · Sophia Antipolis

A complete brand system — logo, palette, typography, iconography, guidelines — designed by an art director, augmented by AI, built to last a decade. Not just a logo. A visual ecosystem.

See our projects ↗
Definition

Visual identity at Nexia means designing a complete brand system — logo, palette, typography, iconography, guidelines — crafted by a senior art director, augmented by generative AI. Every element is designed to work together, across all touchpoints, for years.

Nexia covers everything from brand strategy to the delivery of the final brand book. AI accelerates the exploration phase — 50 visual directions in 2 days instead of 2 weeks — but every final decision goes through the art director. The result: identities with the boldness of AI and the rigour of a studio.

Approach

What Nexia does differently.

01

The system before the logo

At Nexia, a visual identity is a system: palette, typography, iconography and grids designed to work together. That is what sets a coherent brand apart from a standalone logo.

02

50 visual directions in 48 hours

AI generates dozens of visual directions in 2 days. The art director selects, refines and systematises — AI produces volume, the AD produces quality.

03

A brand book your team actually uses

An actionable kit — Figma + PDF — with templates, illustrated do/don’ts and clear rules. Your team uses it from day one without needing a designer.

Deliverables

What you receive.

01

Logo and variations

Primary logo, horizontal, vertical, monochrome versions, favicon. All formats (SVG, PNG, EPS, PDF).

02

Colour palette

Primary, secondary and neutral colours. HEX, RGB, CMYK, Pantone values.

03

Typography

Display and body typeface selection. Licences, hierarchy, usage rules.

04

Iconography

Icon library and graphic elements consistent with the identity.

05

Complete brand guidelines

PDF + Figma reference document. Usage rules, do/don’ts, spacing, grids.

06

Print and digital templates

Business card, email signature, presentation, social media — ready to use.

07

Source files

All native files (Illustrator, Figma) for complete autonomy.

Portfolio

See our projects Graphic → Toyota Saka · Initium

FAQ

Frequently asked questions.

A logo is one element. A visual identity is the complete system: logo, colours, typography, iconography, usage rules and templates. It is what makes your brand recognisable across every touchpoint, from website to packaging.
Every project is unique. Budget depends on scope, complexity and deadlines. Create your project for a personalised quote within 24 hours.
3 to 6 weeks from brief to delivery of the complete brand book. AI accelerates exploration: 50 visual directions in 2 days, versus 2 weeks with traditional methods.
Generative AI accelerates visual exploration. But the final system — logo, palette, typography, rules — is designed and refined by hand by the art director. AI explores, the AD decides.
Yes. Every visual identity includes a complete guidelines document (PDF and Figma) with usage rules, illustrated do/don’ts, and ready-to-use templates for your team.
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