Brand style guide creation
Distributed studio — Paris · Nice · Aix-en-Provence · Sophia Antipolis
The reference document that codifies your visual identity and guarantees consistency across every medium. Not a PDF forgotten in a folder. A living tool your team uses daily.
The brand style guide at Nexia is the visual framework that transforms an identity into a usable system. Every guide is built to be actionable: logo usage rules, colour palette with exact codes (HEX, RGB, CMYK, Pantone), typographic hierarchy, layout grids, spacing, and concrete application examples. AI assists during auditing and benchmarking — visual competitor analysis, detection of existing inconsistencies — so the guide addresses real problems.
Nexia creates brand style guides that live beyond the PDF. Every guide is delivered in Figma for daily use: your team copies components, respects spacing, applies colours without ever opening an 80-page PDF. Illustrated Do/Don’ts, ready-to-use templates, digital and print rules. The result: a consistent brand, even when the art director isn’t looking.
What Nexia does differently.
Une charte qui s'utilise, pas qui se consulte
At Nexia, the style guide is a working tool: Figma with copyable components and ready-to-use templates. It integrates into your daily workflow, not into a forgotten folder.
AI audit before creation
Before creating the guide, AI analyses your assets and detects existing inconsistencies. The guide corrects real problems, not theoretical hypotheses.
Print + digital in one document
The Nexia style guide covers print and digital in one document. Colour codes for the printer AND the developer, rules for the brochure AND the website.
What you receive.
Document de charte (PDF + Figma)
The complete document in PDF for distribution, and in Figma for your team’s daily use.
Logo usage rules
Clear space, minimum sizes, authorised variations, prohibited backgrounds. Everything needed to never misuse your logo.
Palette et typographie
Colours with exact codes (HEX, RGB, CMYK, Pantone). Typefaces with hierarchy, weights, and pairing rules.
Grilles et spacing
Layout grids, spacing rules, margins. The invisible structure that makes everything consistent.
Illustrated Do/Don’ts
Visual examples of what to do and what not to do. The most effective format for your team to understand at a glance.
Ready-to-use templates
Presentations, documents, social media posts, email signatures. Your team produces consistent content without a designer.
See our projects Graphic → Toyota Saka · BNP Paribas