BNP Paribas | Making finance simple in 45 seconds
8 explainer videos making complex financial products accessible. Structured motion design, distinctive art direction.
BNP Paribas needed to explain financial products to retail and professional clients. The problem: each product is technically dense, and existing content — PDFs and static web pages — failed to capture attention. The bank wanted to shift to video with a creative standard that exceeds the banking sector's usual output.
Constraint: each video had to be 42 seconds maximum, understandable without sound, and respect the BNP Paribas brand guidelines whilst bringing a layer of visual modernity that doesn't undermine institutional credibility.
Our team designed a modular motion system dedicated to the series: a consistent visual grid, recurring typographic transitions, an extended colour palette built from BNP Paribas greens. Each video shares the same visual DNA, but the rhythm and visual metaphors are specific to the product being explained.
The work of visual simplification is at the heart of the project. Each abstract financial concept is translated into concrete animation: cash flows become visual trajectories, interest rates materialise as animated curves, guarantees are illustrated through stacking graphic architectures. No patronising illustrations — sophisticated visual metaphors.
The team developed a reusable animation kit: typographic motion components, transitions, animated icons. This kit significantly accelerated production from the third video onwards. The visual system was designed to be adapted independently by BNP Paribas internal teams.
Explainer video series delivered. The videos are deployed on the BNP Paribas website, mobile apps and in-branch screens. The short visual format replaces previous PDF materials.
The modular motion kit was retained in-house by BNP Paribas for future productions. Nexia also delivered a visual system usage guide, enabling internal teams to produce variations without loss of consistency.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.