How do I know if I need a visual identity redesign?

If your brand no longer reflects your activity, target or ambition, it is time. The signs: your identity is over 10 years old, you have pivoted your offering, your sector has changed, competitors look like you, or your teams are ashamed of your materials.

Does the redesign change the brand name?

Not necessarily. The redesign can be purely visual (new logo, new style guide) or include a complete repositioning with naming. It all depends on the initial diagnosis and your objectives.

Refonte d'identité visuelle — rebranding par Nexia

Nexia / Services / Identity redesign

Graphic

Visual identity redesign

Distributed studio — Paris · Nice · Aix-en-Provence · Sophia Antipolis

Your brand has evolved, your image must follow. Audit, repositioning, new art direction — augmented by AI. A controlled evolution, not an abrupt break.

See our projects ↗

Definition

Visual identity redesign at Nexia is a structured brand modernisation process, from auditing the existing to creating a new visual system. Generative AI accelerates the exploration phase: direction testing, before/after comparisons, deployment simulations. The art director makes every final decision.

A successful redesign preserves what works and transforms what holds you back. Nexia manages the transition progressively: existing recognition audit, per-medium migration plan, change communication. The goal: a brand that reflects what the company has become, without losing what makes it recognisable.

Approach

What Nexia does differently.

Audit before creation

Before designing anything, Nexia audits what works, what is dated and what the market perceives. This analysis avoids cosmetic redesigns with no strategic foundation.

AI-augmented exploration

AI enables visualising dozens of directions within hours: palettes, typefaces, deployment simulations. The art director selects and refines.

Progressive transition

Nexia creates a per-medium migration plan: digital first, then print, then signage. The transition is documented and controlled.

Deliverables

What you receive.

Existing identity audit

Analysis of current perception, strengths, weaknesses, competitive benchmarks. Diagnosis document.

New visual identity

Modernised or redesigned logo, palette, typefaces, iconography. Complete vector files.

Updated brand guidelines

New usage rules, variations, protection zones. The reference document for all your teams.

Migration plan

Deployment calendar per medium: digital, print, signage. Every step documented.

Portfolio

See our projects Graphic → Toyota Saka · BNP Paribas

FAQ

Frequently asked questions.

How do I know if I need a redesign? +

If your brand no longer reflects your activity, target or ambition, it is time. The signs: identity over 10 years old, offering pivot, competitors that look like you, teams who no longer stand behind your materials.

How much does an identity redesign cost? +

Every project is unique. Budget depends on scope, complexity and deadlines. Create your project for a personalised quote within 24 hours.

Does the redesign change my brand name? +

Not necessarily. The redesign can be purely visual or include a complete repositioning with naming. It all depends on the initial diagnosis and your objectives.

What is the risk of a redesign? +

A poorly managed redesign loses existing recognition. Nexia manages the transition progressively: audit of what to keep, per-medium migration plan, change communication.

What is the redesign timeline? +

4 to 8 weeks: audit, AI-augmented creative exploration, art direction, variations and documentation, transition plan.

Visual identity Brand strategy Logo creation Brand guidelines All services