Toyota Corolla 2027 — AI hybrid film + Motion
Launch film produced on-site at Toyota Europe Design (TED2) in Sophia Antipolis. Art direction, VFX and motion by Nexia.
Toyota Europe Design (TED2), based in Sophia Antipolis, is preparing the launch of the Corolla 2027. They needed a film embodying the new model — a visual piece matching the ambition of the design.
The brief demanded a production fusing craft and AI, with a cinematic finish impossible to achieve through traditional filming.
Direct collaboration within TED2 Sophia Antipolis. Nexia handled VFX production, motion design, art direction, mood and story. TED2 managed the vehicle 3D renders.
The workflow blends craft and AI on VFX and visual ambience. AI accelerates creative exploration, the art director validates each direction. The result: a cinematic automotive aesthetic, produced on-site at the client's studio.
Corolla 2027 launch film delivered. Produced on-site at Toyota Europe Design in Sophia Antipolis.
Art direction, VFX and motion by Nexia. Vehicle 3D renders by TED2. A model of direct collaboration between creative studio and manufacturer's internal design team.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.