Naming: creating a memorable brand name
Distributed studio — Paris · Nice · Aix-en-Provence · Sophia Antipolis
A creative process that generates hundreds of directions, filters them by strategic criteria and delivers 3 to 5 finalists with their storytelling. AI explores, the art director decides.
Naming at Nexia is a brand name creation process augmented by generative AI. Artificial intelligence generates over 100 directions in 24 hours — neologisms, linguistic combinations, cultural references, phonetic play — where a traditional process would produce a dozen in a week. Every direction is filtered by strategic criteria: memorability, phonetics, international potential, legal availability, domain name.
Nexia doesn’t deliver a list of names. Every finalist comes with its storytelling, strategic justification and preliminary INPI verification. The chosen name is narrated: why this word, this sound, this construction. Because a good brand name isn’t defended by taste — it’s defended by meaning.
What Nexia does differently.
100+ directions in 24 hours
AI explores in 24 hours linguistic territories impossible to cover manually: neologisms, multilingual combinations, calibrated phonetics. The volume makes it possible to find the gem no traditional brainstorm would have produced.
Strategic filtering, not subjective
Every direction passes a 6-criteria filter: memorability, pronounceability, INPI and domain availability, cultural connotations, visual potential. The final choice is rational, not emotional.
The name's storytelling
Every finalist is presented with its narrative: etymology, construction, reason for being. A good name isn’t sold — it’s told.
What you receive.
100+ generated directions
The complete exploration: neologisms, combinations, references, wordplay. The raw playground before filtering.
Documented strategic filtering
6-criteria evaluation grid applied to every direction. Transparent and traceable.
3 to 5 finalists with storytelling
Every recommended name presented with its narrative, strategic justification and brand potential.
Preliminary INPI verification
Prior art search on relevant classes. Not legal advice — a first availability validation.
Domain name verification
Availability of main extensions (.com, .fr, .io) for each finalist.
Chosen name storytelling
Final name presentation document: origin, construction, meaning, pronunciation guide, language elements.
See our projects Graphic → Toyota Saka · BNP Paribas