Crédit Agricole CEIDF | Patronage in motion
Film motion design pour le mécénat du Crédit Agricole d’Île-de-France. Engagement territorial, soutien associatif et responsabilité sociale en animation.
Crédit Agricole d’Île-de-France (CEIDF) runs an active patronage policy serving the Paris region. Supporting associations, social inclusion, local development, culture, sport — CEIDF invests in its region’s social fabric.
Le brief : un film motion design qui met en lumière les actions de mécénat du CEIDF. Le film doit montrer l’impact concret des financements — pas des chiffres abstraits, mais des histoires humaines rendues possibles par l’engagement de la banque.
Notre équipe a développé un motion design chaleureux et narratif. Chaque action de mécénat est illustrée par une séquence dédiée : une association sport soutenue, un projet culturel financé, une initiative d’insertion accompagnée.
The art direction combines Crédit Agricole's visual codes (institutional greens) with warm, human colours. Stylised characters represent the diversity of beneficiaries — young people, associations, local entrepreneurs.
Les chiffres d’impact sont animés de manière organique : le montant investi se transforme visuellement en résultat concret (nombre de personnes aidées, projets lancés, emplois créés).
A patronage film that moves and informs. The motion design format brings CEIDF's actions to life and makes patronage tangible for the public and stakeholders.
The film is deployed on Crédit Agricole Île-de-France's channels, at patronage ceremonies and in institutional communications.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.