VISCA | Corporate in motion design
Corporate motion design film for VISCA. Dynamic art direction, fluid animation, clear and punchy messaging.
VISCA needed a corporate motion design film to assert its positioning and communicate its values. The format had to be modern, dynamic and suited to current digital usage.
The brief: a motion design film that synthesises VISCA’s identity in a few minutes — vision, business, differentiation — with a visual standard matching the brand’s ambition.
Key constraint: the film had to work both as a sales tool (prospect presentation) and as organic content (social media). One production, two uses, two formats delivered.
Our team designed a structured and elegant motion design. The art direction builds on VISCA’s brand guidelines, enriched with animations that bring key messages to life.
The film uses cinematic transitions and kinetic typography to guide attention. Each sequence is calibrated for maximum impact in minimum time.
The professional sound design completes the experience — original music, synchronised sound effects, voiceover. The whole creates a production meeting broadcast standards.
The Nexia process includes a storyboard validated before animation: every scene is drawn and approved before entering production. This eliminates costly back-and-forth and ensures the delivered film matches the expected film exactly.
VISCA received a complete production package: 4K master film (16:9 format), 30-second short version for social media, MP4 and MOV exports in various resolutions for each platform (LinkedIn, YouTube, website).
After Effects source files were delivered with animated brand charter documentation — enabling VISCA to evolve the film independently or through any future provider.
A corporate film that strengthens VISCA's credibility and visibility. Motion design created a versatile communication tool, deployable across all channels.
The film became the centrepiece of VISCA's digital communication — website, LinkedIn, sales presentations, events. One investment, a strengthened presence across all touchpoints.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.