Crédit Agricole Discover UK | International motion design
Motion design film for Crédit Agricole Discover UK. International communication, bilingual animation, premium art direction for the British market.
Crédit Agricole CIB (Corporate & Investment Banking) operates in the UK with a Discover offering aimed at British and international businesses. The film needed to present Crédit Agricole's CIB services to a demanding English-speaking audience.
The brief: a motion design film in English, to international standards, positioning Crédit Agricole as a leading banking partner in the London market. The film had to compete with Anglo-Saxon bank communications.
Our art director designed an international art direction — sober, sophisticated, meeting City visual standards. The palette combines Crédit Agricole green with metallic tones and finance blue accents.
The film was designed 100% for English-speaking audiences — typography, voiceover, pacing. Every message was calibrated for the British market, with visual references to London and international financial markets.
Les services CIB sont visualisés en motion design élégant : structured finance, capital markets, trade finance — chaque métier est représenté par une animation dédiée qui rend l’abstrait concret.
Un film qui positionne le Crédit Agricole au niveau des banques anglo-saxonnes en termes de qualité de communication. Déployé à Londres, sur les canaux CIB et lors d’événements finance internationaux.
The film demonstrates Nexia's ability to produce content to international standards — bilingual, culturally adapted, visually impeccable.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.