NEXECUR | Security and surveillance in motion
Motion design film for NEXECUR, Crédit Agricole group's security subsidiary. Remote surveillance, alarm systems and protection for professionals and individuals.
NEXECUR is the Crédit Agricole group's security subsidiary, specialising in remote surveillance, alarm systems and property and personal protection. With over 200,000 clients — professionals, farmers, local authorities and individuals — NEXECUR is a major security player in France, backed by Crédit Agricole's solidity.
The brief: a motion design film that presents NEXECUR's offering in a reassuring, modern way. The film had to show the complete value chain — from system installation to emergency response — and position NEXECUR as a trusted partner, not just a technical provider.
Our art director chose a visual approach that inspires trust without dramatisation. No burglary or threat imagery. The film shows the serenity that a NEXECUR system provides — the calm of a protected home, the peace of mind of a professional whose premises are monitored 24/7.
The motion design uses a visual vocabulary of protection: translucent shields, luminous halos around buildings, connection lines between sensors and the monitoring centre. The NEXECUR supervision centre is portrayed as a high-tech hub with trained, responsive operators.
The palette sits within the Crédit Agricole universe — reassuring greens, technological blues — with orange accents for alerts and interventions. The visual rhythm alternates between calm sequences (daily protection) and dynamic moments (responsiveness during alerts).
A film that humanises remote surveillance and makes it accessible. The motion design format explains a complex service (installation, monitoring, intervention) in a short, memorable film. Deployed across the Crédit Agricole commercial network and on NEXECUR's digital channels.
The film contributed to increased contact requests for NEXECUR offerings via the Crédit Agricole branch network. The sales department uses it as a training tool for banking advisors selling the security offering.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.