MYTV Chain | Decentralised streaming in motion
Motion design film for MYTV Chain, a decentralised blockchain video streaming platform. Tech visualisation, fluid animation, Web3 aesthetics.
MYTV Chain is a decentralised blockchain video streaming platform. The project aims to redistribute value to content creators through blockchain technology — revenue transparency, content ownership, direct monetisation without intermediaries.
The brief: a motion design film that explains the MYTV Chain model clearly and visually compellingly. The film had to speak equally to content creators and tech investors.
Our art director defined a premium Web3 aesthetic: dark background, neon accents, technical typography, data particles. The motion design visualises value flows on the blockchain as luminous currents connecting creators and viewers.
The film visually deconstructs the classic centralised model (platform at the centre, creators on the periphery) and replaces it with MYTV Chain’s distributed architecture. This visual transformation is the film’s key moment.
Smart contracts are visualised as transparent automatic mechanisms — each view generates a visible payment, each interaction is traced and verifiable. The viewer literally sees value flowing.
A film that makes blockchain accessible without trivialising it. MYTV Chain uses it for investor presentations, across communication channels and at tech/Web3 events.
The film demonstrates Nexia’s ability to make complex technical concepts accessible through elegant, understandable motion design.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.