DUMONT FC | Ping-pong elevated to art
Product motion design film for DUMONT FC, French creator of luxury ping-pong tables. Premium materials, exceptional design, high-end animation.
DUMONT FC is a French creator of luxury ping-pong tables. Each table is a one-of-a-kind piece, handcrafted from premium materials — solid wood, brushed steel, leather, resin. DUMONT FC positions table tennis as a high-end interior design object, not sports equipment.
The brief: a product film that elevates the table to the status of art object. The film had to convey the brand’s luxury positioning — materials, craftsmanship, aesthetics — to appeal to interior architects, collectors and discerning enthusiasts.
Our art director set a radical luxury art direction: black background, dramatic lighting, slow and precise camera movements. The product is filmed like a jewel — every material detail is revealed by light.
The edit alternates between macro shots on textures (wood grain, steel reflections, leather stitching) and wide shots revealing the table within an architectural interior. The contrast between detail scale and the object’s presence in space creates desire.
The minimalist score and sound design amplify each material: the muffled thud of a ball on solid wood, a hand gliding across steel. The product becomes a complete sensory experience.
A product film that positions DUMONT FC in the luxury universe, not sport. The film is deployed on the e-commerce site, social media and during presentations to specifiers (architects, interior designers).
The quality of the art direction reinforced the brand's premium perception and helped justify the high-end pricing of DUMONT FC tables.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.