SAFI MOM | Web presentation in motion design
Web presentation motion design film for SAFI MOM. Visual corporate storytelling, fluid animation, art direction in service of the message.
SAFI MOM needed an animated web presentation condensing the company’s activity and values into a dynamic visual format. More than a simple site — a narrative experience in motion design.
The brief: create a web presentation film that replaces the static corporate brochure. The format had to capture attention within seconds and convey key messages with clarity and impact.
Our team designed a structured narrative motion design in three acts: who SAFI MOM is, what they do, why it matters. Each act is a standalone visual sequence, linked by fluid transitions.
The art direction relies on an elegant corporate palette and strong typography. Key data is animated as data visualisation — figures, geographies, impact — to give weight to the message.
The web-first format dictated the technical constraints: screen-optimised aspect ratio, built-in subtitles, duration optimised for digital attention spans.
A presentation film that effectively replaces the corporate brochure. The motion design format conveyed in one minute what a 20-page PDF struggled to communicate.
SAFI MOM uses the film on its website, in commercial emails and during client meetings. The engagement rate on the film far exceeds that of previous static materials.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.