Laury Gage — Digital presence for a psychologist
A website reflecting a therapeutic approach: warmth, clarity, professionalism. First page on Google via local SEO.
Laury Gage, a Paris-based psychologist, needed a website reflecting her approach: warmth, clarity, professionalism. The goal was concrete — be found on Google by potential patients searching locally. No visual noise, no clutter. A site that reassures from the very first second.
The site had to work like a first appointment: calming, structured, encouraging contact. The booking form was the primary conversion.
Our art director set a pared-back direction: generous white space, soft readable typography, breathing room everywhere. Every graphic element exists for a reason. The palette is warm without being patronising — we are speaking to adults seeking serious support.
On the technical side, the local SEO structure is surgical: Schema.org LocalBusiness, Google My Business optimisation, geo-targeted keywords woven naturally into the content. The site is static, ultra-fast — a decisive advantage for local ranking where load speed makes the difference.
AI accelerates the design phase: moodboard generation, palette testing, assisted SEO copywriting. ZIA structured the initial brief and identified the most relevant local keywords in 30 minutes — a task that typically takes 2 days.
Live site at laurygage.fr. First page on Google for targeted local queries. Load time under 1.5 seconds.
The site generates a steady flow of appointment requests. Navigation is so clear that patients find the information they need without friction. Bounce rate is significantly below the health/wellness sector average.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.