Litable | The identity of a bespoke craftsman
Complete visual identity and website with product configurator for a bespoke wall bed manufacturer.
Litable, a bespoke wall bed manufacturer, needed a complete visual identity and a website that conveyed their artisanal craftsmanship. The bespoke furniture market is dominated by generic sites — Litable wanted to stand out with an image matching the quality of their products.
The challenge: show that a wall bed is not a compromise but a high-end interior solution. The site had to make visitors want to configure, visualise and take action.
The project starts with branding from scratch. Our art director designed a logotype evoking precision and modularity — clean geometric lines, balanced spacing, a mark that works equally well on a business card and a delivery van. The brand guidelines define a palette that breathes: neutral tones, wood, metallic accents.
The showcase site integrates a product configurator allowing visitors to visualise their wall bed in different configurations, finishes and dimensions. The discovery journey is designed like a showroom visit: immersive gallery, demonstration videos, testimonials.
SEO is optimised for the bespoke furniture market. ZIA structured the initial brief and identified high-potential search terms. AI generates initial visual explorations — our art director selects, refines, validates. The creative process is accelerated without ever sacrificing standards.
Complete identity delivered: logo, brand guidelines, print and digital variations. The site is performant, fast, with a product discovery journey that converts. Visitors spend on average 3 times longer on the configurator than on the rest of the site.
Litable now has a coherent brand image across all touchpoints — from the website to social media, from the business card to the quote. The premium positioning is clear at first glance.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.