Professional logo design starts from €500 in 2026, and scales with the provider and scope. The gap between offers is enormous — and it reflects very different production realities.
A junior freelance designer charges from €500. The deliverable is typically a logo with 2-3 variants in vector and raster formats. No brand guidelines, no system. Suited to micro-businesses with a tight budget and simple needs.
A senior freelance designer charges from €1,500. The deliverable often includes a mini system: logo + palette + typography + basic usage rules. The eye is more experienced, the references richer, the result more lasting.
A communications agency charges from €3,000. The process generally includes a strategic phase (brief, benchmark, positioning), a creative phase (3 directions, iterations) and a structured deliverable (brand guidelines, files, guidelines).
A premium creative studio (like Nexia) charges from €2,500. The difference: an art director oversees every project, AI accelerates the exploration, and the deliverable is a complete brand system. The price scales with scope — from a logo alone to a complete visual identity.
The number of creative directions is the most visible factor. 2 directions vs 5 directions = different price. But the real factor is the upstream process : does the provider understand your market, your target, your positioning before designing? This strategic work — invisible in the final deliverable — is what makes the difference between an adequate logo and one that carries your business for 10 years.
The deliverable scope changes everything. A logo alone vs logo + brand guidelines + templates + training = not the same project. Clarify the scope before comparing quotes.
The number of revision rounds is often underestimated. 2 rounds included = standard. Beyond that, most providers charge extra. A clear brief upfront drastically reduces the number of revisions needed.
The price of a good logo remains the price of good human judgement — AI has simply given that judgement more material to work with.
AI has reduced exploration costs by 30 to 50%. A studio like Nexia can test 50 visual directions in 2 days where it previously took 10. This gain is partly passed on to the price — and partly reinvested in quality (more directions explored = better final result).
AI has not reduced the cost of art direction, judgement and systematisation. The price of a good logo remains the price of good human judgement — AI has simply given that judgement more material to work with.
Beware of "AI logo" offers for a few dozen euros. The result is generic, legally unprotectable, and identical to what your competitors can obtain with the same tool.