Guillin | 2026 greetings motion design film
Corporate greetings film for the European leader in food packaging. Elegant motion design to celebrate a year and look ahead to the next.
Groupe Guillin is the European leader in food packaging, with over 2 billion euros in revenue, 30 production sites and a presence across Europe. From trays to lids, meal boxes to biodegradable containers — Guillin packages what France eats.
The brief: produce a 2026 greetings film that goes beyond the standard corporate message format. The film had to embody the group's values — innovation, sustainability, proximity — whilst celebrating the teams and projecting the ambition of the year ahead.
Our art director chose a warm, graphic motion design, far from generic greetings films. The art direction blends organic forms — evoking Guillin's natural and recycled materials — with precise geometry — symbolising the group's industrial engineering.
The film is structured in three acts: retrospective (the past year's highlights, in animated figures), celebration (the teams, the sites, the people behind the industry), and projection (2026 ambitions, sustainable innovation).
The colours draw from Guillin's corporate palette, enriched with golden accents for the festive dimension. Transitions are fluid, carried by a bespoke sound design that alternates between energy and emotion.
A greetings film shared internally with the group's 9,000 employees and externally with clients and partners. The motion design format condensed a rich message into under two minutes — no filming, no heavy logistics.
Groupe Guillin adopted the format for future event communications, validating motion design as an effective, mastered corporate communication tool.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.