Constructyls | Construction in motion design
Corporate motion design film for Constructyls. Industrial animation, visual storytelling and art direction serving the construction sector.
Constructyls is a construction sector player that needed to modernise its corporate communication. In a sector known for its standard site imagery, Constructyls wanted to stand out.
Le brief : un film motion design qui montre la construction autrement — pas des grues et du béton, mais une vision de l’ingénierie, de la précision et de la transformation urbaine. Rendre le BTP cinématique.
Our team developed an architectural visual language in motion design. Buildings emerge from the ground in fluid animation, blueprints unfold like origami, structures reveal themselves layer by layer — foundations, frame, envelope, finishes.
La direction artistique joue sur le contraste entre le technique et le poétique : schémas d’ingénierie qui se transforment en bâtiments vivants, chiffres bruts qui deviennent des paysages urbains. Le motion design rend visible le processus invisible de la construction.
Le rythme du film mime le rythme d’un chantier : lent et méthodique dans les phases de conception, accéléré et énergique dans les phases de construction, apaisé et fier à la livraison.
A film that transforms the perception of Constructyls — from a standard construction player to a company of precision and innovation. Motion design proved that construction can be made cinematic.
The film is used in tender responses, on the corporate website and at professional building exhibitions.
How this kind of project is run.
Every project led by Nexia Studio follows the same production method, adapted to the deliverable at hand. We start with a rigorous brief phase, generally structured by ZIA, our AI creative project lead who formalises expectations, constraints, budget and timeline. This step determines the success of the entire project.
Then comes exploration : this is where generative AI shows its real value. Our art directors use Midjourney, Flux, Seedance, Kling and Runway to produce dozens of visual tracks in a few hours, where a traditional process would be limited to three or four explored directions. The exploration volume helps eliminate false good ideas quickly and concentrate creative energy on directions worth pursuing.
The human art direction phase then takes over. Selection, refinement, arbitration, typography, composition : this is where taste makes the difference. AI explores, the art director decides. Without this human step, the result would be indistinguishable from any other AI agency.
Finally, production : development, animation, compositing, post-production, asset preparation. This is the longest, most technical phase. Depending on the project nature, it can mobilise the Web, Motion or Graphic discipline, sometimes all three. The most frequently mobilised services include art direction, AI production, brand film, visual identity, WebGL 3D and virtual humans.
Nexia Studio is a distributed team based in Paris, Nice, Aix-en-Provence and Sophia Antipolis. This setup lets us assemble the right talent for each project without heavy structure. To start a similar project, contact the studio or kick off a brief with ZIA. Human response guaranteed within 24 working hours.